Growth and Scaling 101

  • The differences between growth and scaling
  • The basics of both growth and scaling
  • The history of strategic growth planning
  • What benefits you can expect from it
  • And what you need to make growth possible

Growth VS Scaling

What is growth?

What is Scaling?

The History of Strategic Growth and Scaling

What Benefits Come from Proper Growth and Scaling?

  • Efficiency — A team that invests in a plan knows where their efforts pay off. Prioritized goals focus a team’s energy where it creates the most benefit. Efficient businesses see more success as a result.
  • Consistency — Teams that use the well-documented processes grow larger, work faster and reach higher than those that don’t. Good strategies help you repeat success and avoid ineffective methods. Frequent updates improve how you perform tasks and keep your company working at its best.
  • Preparedness — A business with a plan doesn’t have to scramble when its circumstances change. Companies that focus on growth invest in their strategies and plan for these kinds of obstacles. Not only do they know how to overcome them, but they know how to use them as an opportunity for future growth.
  • Endurance — When a business constantly analyzes itself and its surroundings, it sees where changes are happening. This analysis allows teams to imagine where they want to be when change happens so they can come out ahead.
  • Competitive Edge — With all of these assets, businesses built for growth stand out amongst the competition. Their hard work will only become more evident as changes test their strength.

What do You Need to Grow or Scale a Business?

Well-Defined Market Identity

Targeted Growth Plan

Process Documentation

Who Are the Key Players?

  1. CEO — Your CEO has a high-level view of your company’s place within the market. Their input helps on a conceptual level, providing valuable feedback on past challenges, future predictions, and its current state.
  2. Senior Management — High-level managers offer a more granular view of how each part of your company will contribute to the primary goal. They have unique insight into the functions of each department and can draw from their specific expertise, adding detail to the plan.
  3. Business Advisors — An outside business advisor looks upon your company with a fresh perspective. This helps you pick up on details you may have missed. For example, they can provide insight into how your processes actually take place instead of how your team imagines they should happen.
  4. Fractional Chief Marketing Officer — If you work with a small team or want expert-level input, consider bringing in a fractional chief marketing officer for guidance. They get experience from working with various clients and can show you where you stand out in the market.
  5. Fractional Chief Operating Officer — Like a fractional CMO, a fractional COO comes in on a part-time basis to plan your growth and scaling strategy. Unlike a fractional CMO, however, a fractional COO focuses more on optimizing the processes and technology your team uses.

Closing Notes



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Business Management Consultant providing Interim COO and Interim CMO services.