Fractional Chief Marketing Officer vs. Chief Marketing Officer

What Is a Chief Marketing Officer?

The Challenges Facing a Chief Marketing Officer

Research and Development

Online Sales and Website Development

Manufacturing

In-Person Sales Channels

Distribution

Navigating the Marketplace

Analytical Ability

What Is a Fractional Chief Marketing Officer?

What Will a Fractional Chief Operating Officer Do?

Implement Entry Into a New Vertical Market

Rebranding Your Company

Aggressive Sales Campaigns

Company Expansion

Unify Your Sales Team

New Product Lines

Benefits of Hiring a Fractional Chief Marketing Officer vs. a Chief Marketing Officer

1. Not Ready for a Full-Time Marketing Professional

2. You Lack a Consistent Marketing Message

3. You Need an Effective Sales Technique

4. You Don’t Have Marketing Savvy

5. You’re Late to the Marketing Party

6. You’re In-Between Chief Marketing Officers

7. Audit Your Existing Marketing Program

How Do I Find a Fractional Chief Marketing Officer?

1. Conduct Your Own Internal Assessment

2. Set Goals for the Future of Your Marketing Program

3. Search for Qualities That Will Help

4. Have Them Submit a Statement of Work

5. Negotiate a Contract

What if I Already Have a Marketing Agency?

Is It Time to Hire a Fractional Chief Marketing Officer?

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KamyarShah

KamyarShah

3 Followers

Business Management Consultant providing Interim COO and Interim CMO services.